GoodDog Partner
Fuel the pedigree difference
Purina PRO PLAN is the preferred nutrition of New Zealand's leading pedigree breeders — backed by 400+ scientists and 90 years of research.
Advanced protein formulas for muscle strength
Breed-specific sizes and recipes
Trusted by NZKC-registered breeders nationwide
Why breeders choose PRO PLAN
The science behind healthy pedigrees
Muscle Strength
High-protein formulas built around real chicken, salmon, or beef — supporting the lean muscle mass pedigree dogs need.
Coat & Skin
Omega-3 and omega-6 fatty acids for a glossy, healthy coat that judges and owners notice immediately.
Gut Health
Prebiotic fibre and live probiotics promote digestive comfort from weaning to senior years.
Ready to switch?
Browse PRO PLAN's full range or speak to your vet about the right formula for your breed.